Get ready to feel the buzz, because Smirnoff is cranking up the party dial for Etania’s debut headliner moment. The brand has ...

Add Yahoo as a preferred source to see more of our stories on Google. Courtesy of Sam Su for Smirnoff ICE Smirnoff ICE is kicking off summer with a bold and flavorful new campaign that guarantees ...

Add Yahoo as a preferred source to see more of our stories on Google. Four flavors of Smirnoff Ice - Steve Cukrov/Shutterstock Smirnoff Ice is a classic and beloved party drink. With a number of ...

Smirnoff’s “WE DO WE” global marketing campaign, the biggest for the brand in over a decade, is a play on the phrase “you do you,” a concept which—according to brand research and insights—is waning in ...

"I'm super excited to start a new chapter in my life," former Dancing with the Stars pro Karina Smirnoff tells PEOPLE of her pregnancy Karina Smirnoff is going to be a mom! On Wednesday, the former ...

The Diageo (DEO) drinks company has a real dilemma facing its Smirnoff Ice brand, which the company is resolutely doing nothing about. It comes in the form of a binge-drinking game called "Bros Icing ...

Forbes contributors publish independent expert analyses and insights. Jeanette Hurt covers the culture of spirits, wine and beer. This article is more than 4 years old. Actor, comedian and game show ...