The one and only Smokey Bear turned 80 on Friday. The U.S. Forest Service hosted celebratory events across the nation. The Ad Council is behind the imaging of Smokey Bear and other PSA campaigns.

FALCON HEIGHTS, Minn. — For generations, the image of a black bear in blue jeans and a ranger hat has reminded children of who could prevent forest fires. Earlier this month, that image turned 80 ...

Forbes contributors publish independent expert analyses and insights. Marc Berman is a New York-based reporter who covers media. Preventing wildfires. That is the goal behind the classic Smokey Bear ...

The longest-running U.S. public service ad turns 80 today. We're taking a look back at Smokey Bear's origin and the evolution of his message. Smokey Bear turns 80 this year. Did he help prevent forest ...

Smokey Bear, America’s beloved wildfire prevention icon and the longest-running PSA campaign, visits the Nasdaq MarketSite in Times Square. Smokey Bear, alongside members of the New York State ...

The organization that brought Smokey Bear to television viewers across America is now shifting its focus to meet folks on their social media accounts and digital assistants. The Ad Council, the ...

From his humble beginnings as a fictional character to his transformation into a real-life survivor and national icon, Smokey Bear has become one of the most recognizable figures in American history.

USA, — The nation's most beloved wildfire prevention ambassador is celebrating another milestone birthday. Smokey Bear, the iconic figure who has taught Americans about fire safety for more than eight ...

The longest-running public service announcement in the U.S. turns 80 years old today. Its message is simple and one you’ve heard many times before: “Only you can prevent wildfires.” Smokey Bear, the ...