This summer, many Americans may be looking for a different kind of buzz to cool off in the summer heat or celebrate under the fireworks. The CEOs behind two of the nation’s most recognizable ...

It's still a niche trend, but maybe not for long: Younger travelers are increasingly seeking out alcohol-free tours. The rise of tour options for sober and sober-curious travelers comes as more people ...

LITTLE ROCK, Ark. – A Sober Curious lifestyle is becoming a popular choice for many, with one generation seemingly behind the push. Most people have heard of Dry January; a challenge to avoid drinking ...

Add Yahoo as a preferred source to see more of our stories on Google. (Photo: Adobe Stock) I’ve reported on the sober curious and non-alcoholic drink movement since I quit drinking in 2015. My social ...

“Sober-Curious” is a unique and modern way to say you are considering sobriety. Unlike going cold turkey (meaning you quit once and for all), being sober curious gives space for you to figure it out ...

Discover sober-curious travel: focus on mindfulness, wellness & genuine bonds. Discover how in Bali, Mexico are reinventing ...

For most of us, drinking is just what we do—to celebrate, to unwind, to feel at ease in social settings. It’s rarely questioned, and when it is, it’s often framed as a problem to fix. But what if ...