In an extended brand film from FIN Studios, the development of the Qi4D driver is told in intricate (and, impressively, interesting) detail.

TaylorMade is slamming the doors on the driver forgiveness battles. We’re back to an all-out speed war and TaylorMade thinks you’ll be fastest when your driver is the best fit for you. The company is ...

Two months into the 2025 season, Rory McIlroy has made wholesale changes to the top of his golf bag this week, finally adding TaylorMade’s new Qi35 driver and fairway woods at Bay Hill. Meanwhile, his ...

Golf equipment manufacturers are starting to tell their own stories. And while I suppose it’s about time, it kinda feels like ...