A New York man says he and other consumers have been duped into believing that Tecate beer is Mexican when it’s actually made by Dutch company Heineken in Holland, new court papers show. Miguel ...

Tecate is pivoting to a more purpose-led brand positioning at a time when many in the big beer space are looking to reinvent themselves and reignite growth. The switch-up from the marketer owned by ...

Tecate Beer has long been a valuable friend to the sport of boxing, particularly those looking for relief from exorbitant – and increasing – pay-per-view prices. As it pertains to the November 22 ...

Eager passengers gazed out the train windows at the evolving landscape of eastern Tijuana as a saxophone player ripped into Queen’s “Crazy Little Thing Called Love.” The 60-year-old double-decker ...

The U.S. distributor of Tecate beer says it will pull billboard ads next month that were decried by some Hispanic lawmakers and community activists as offensive. The billboards, meant to publicize ...

Tecate is embarking on a 39-week ad campaign that includes the first time the Mexican beer brand has endorsed an individual fighter, Mexican boxer Canelo Alvarez, to promote Tecate and Tecate Light ...