This is a long article, but gives a good overview of what the differences are between technical and non-technical products (first published in the CRC Handbook on Technology). The marketing of ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Daria Gonzalez ...

Technology brands, especially those that offer highly specialized, complex products and services like SaaS, security or data management, fight an uphill battle in marketing and selling. Across all ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Like any strategy, PLG is not one-size-fits-all. Companies like Slack, Survey Monkey and ...

To succeed in sales, salespeople must typically possess thorough knowledge of their product. Technical salespeople, however, must know not only everything about their product, but also how to explain ...

PPG is the parent company of Paramount Tube, Breyden Products and Euclid Medical Products Advisors on the transaction included Miller Johnson PLC, Barnes & Thornburg LLP, BDO USA LLP, Marsh & McLennan ...

Any software or technical product requires an accessible and understandable guide for its users, be it tutorials detailing the step-by-step process to use that product or documentation explaining its ...

Technical Products, a Cleveland-based regional chemical distributor, has been acquired by Borgman Capital, a private equity firm in Milwaukee. Neither entity disclosed terms of the deal, but Technical ...

YARDNEY TECHNICAL PRODUCTS of Pawcatuck, Conn., is developing high-performance rechargeable lithium-ion batteries to replace the NiCad ones currently in use in the B-2 bomber, as part of a Link 16 ...

When you hear the term “data communication,” you might think of the specifications, product manuals, instructions, software documentation, etc. You are right, but “technical communication” and ...