SMS marketing is a growing channel, but you’ve got to stay compliant with regulations. Here’s what to know and do. SMS marketing must comply with the Telephone Consumer Protection Act and FCC ...

People prefer texts over phone calls — especially when it’s a company on the other side. According to one survey, two-thirds of consumers say they’d switch to a company that offered texting as a ...

GenAI may have captured marketers' imaginations, but an equally impactful technology—Rich Communication Services (RCS)—is quietly transforming mobile messaging. RCS is set to dethrone Short Message ...

The newer form of text marketing, rich communication services, delivers more engagement from shoppers but a richer price tag ...

In a world saturated with digital noise, reaching customers on their handheld device—the smartphone—is a top priority for marketers. While SMS (Short Message Service) has long been the gold standard ...

Given the explosive growth of smart phone adoption, retailers are increasingly turning to the mobile channel to engage consumers on their terms. Capitalizing on the cost-efficient model of short ...

SevenRooms, a leading CRM, marketing and operations platforms for the hospitality industry, announced the launch of its new Text Marketing solution – developed exclusively for restaurants. Built on ...

Thryv is our top pick for text message marketing for service providers. It combines essential SMS tools with a platform geared toward helping service businesses manage every aspect of their customer ...

Twilio is our pick for the best custom text message marketing solution. This robust platform helps you build a fully functional messaging platform according to your specifications, and you pay only ...

Three businesses have sued to challenge Texas Senate Bill 140, which requires companies to register and make detailed disclosures before sending marketing texts, even to customers who opted in. The ...