There is a necessity to draw lessons from the MFA’s media management approaches, which prioritize quality journalism from reputable media organizations rather than solely relying on influencers, ...
The concept of soft power has become a hot topic in Southeast Asia of late, and Japanese stakeholders have been taken aback by the extent to which Korean soft power has penetrated Thai youth culture.
The Tourism Authority of Thailand (TAT) marks its 50th year at ITB Berlin 2025, expanding its presence under the “Amazing Thailand Grand Tourism and Sports Year 2025” initiative. Her Royal Highness ...
The Tourism Authority of Thailand (TAT) is launching the Be My Guest international campaign, a flagship initiative under the government's Amazing Thailand Grand Tourism and Sports Year 2025.
Ms. Sunanta Kangvalkulkij, Director-General of DITP, stated, “Timeless Thai Taste 2025 is one of our key strategic tools for leveraging Soft Power to drive Thai exports. By integrating culture, ...
These opportunities are expected to generate hundreds of millions of baht in revenue for Thailand. Ms. Sunanta Kangvalkulkij, Director-General of DITP, stated, “Timeless Thai Taste 2025 is one of our ...
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