Many companies still treat brand and performance marketing as separate efforts, often isolating brand initiatives from key KPIs and unit economics analysis. Traditionally, brand marketing focuses on ...

There are a thousand different ways of telling the story of a startup in a pitch deck. The order of the slides can differ, the slides you choose to include can vary, and the aspects of the pitch you ...

Product leaders drive a company’s vision, set its roadmap for the future, build a foundation for success — and when they’re truly great, they transform businesses and disrupt entire industries. This ...

As an investor and a recent product manager, I have encountered many companies that failed and some that succeeded at their product-led growth (PLG) efforts. The PLG journey is never easy, but it can ...