Cereal du Jour: Trix, America’s favorite crazy rabbit bait since 1954.History: We have spent quite a few weeks now wading through the histories (both real and imagined) of various breakfast cereals.

Trix cereal is holding auditions for a real bunny to temporarily replace its beloved cereal-obsessed cartoon rabbit. General Mills' #RealTrixRabbit nationwide casting call contest asks owners of real ...

To be clear, the original mascot isn't getting replaced; General Mills just wants to celebrate the fact that they are getting rid of all artificial colors and flavors in exchange for real ingredients.