Changing URLs just to shorten them or add keywords isn’t worth the upheaval in SEO performance that will come as a result, even when you use 301 redirects to minimize the damage. To learn more about ...

Evergreen content is good, but evergreen URLs are better for SEO. Learn how, why, and when you should use durable URLs to earn long-term, high volume keyword rankings. Content may be king, but URLs ...

When optimizing URLs for high rankings, many websites pay little attention to optimizing the URL for maximum clickthrough. Yet the URL undeniably affects searcher clickthrough rates in the search ...

Everyone understands the value of a readable URL. But many web applications and websites still output complex ones that no one, even a search engine can understand. Microsoft now makes it easier to ...

If you're writing separate SEO headlines for stories, episodes and other content, good for you! (If your content management system doesn't allow it, shame on it.) You can do even more to bend Google ...

Finding a way to climb up in PageRank without spending a ton of money is good for any small business. While URL shorteners have been around for many years, marketing experts say the manner in which ...

Google's John Mueller has put down some strong language against changing your URLs for SEO reasons alone. He basically said in most cases, changing URLs will have a negative impact on SEO and that you ...

Get started learning the basics of search engine optimization – how SEO works, why it's important, the different types of SEO and much more. SEO stands for Search Engine Optimization and helps search ...

Today we’re going to take a look at the basic building block of not just SEO, but your very web presence itself: the humble URL. Does the structure of a URL (or uniform resource locator for pointless ...