A new Google Analytics dashboard feature called Audiences reports provides marketers with side-by-side comparisons of the characteristics of website visitors. Marketers can have difficulty recognizing ...

Occam’s Razor blog by Avinash Kaushik, an “independent consultant” and author of “Web Analytics, an hour a day”: Version 2 is so radically different and provides such a compelling value proposition to ...

With Web traffic, a "referral" is like a recommendation from one website to another. Google Analytics helps you view these referrals, which then add to your understanding of how customers find your ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

The first step to understanding Google analytics is to break it down into five core areas and study each of those. [see the full list at Search Engine Watch] The five core areas of analytics are 1) ...

Google Analytics now lets you compare up to five metrics side by side. New anomaly detection flags unusual data patterns automatically. Enhanced transaction reporting provides more detailed revenue ...

The Web analytics market is heating up, as evidenced by at least two recent high-profile business deals in this area. Google entered the picture with a successful US$30 million bid for Urchin last ...

When someone reads or listens to our stories, we use a few different methods to keep track of them. These metrics are the baseline for what we measure when we look at our audience. We do this with ...