Without a unique selling proposition, you have nothing that distinguishes your company. Learn how to create an effective USP for your business.

In the world of sales and marketing, there’s a thing known as a unique selling proposition, or USP. Put simply, it’s the one thing that differentiates your product or brand from competitors. What if ...

If you are planning to start a business, the first thing you need to do is to find out why people would patronize your product or service over the competition. This quality is your Unique Selling ...

Learn how to clarify and leverage what your business stands for, what it offers, and how it differentiates itself from competitors. Learn how to clarify and leverage what your business stands for, ...