Forbes contributors publish independent expert analyses and insights. Mike Kappel is the Founder of Patriot Software, LLC. Running a business is a lot like writing a story. You need to set the scene ...

Here is a list of the best free User Persona Tools and Templates to create customer, buyer, or user personas. A user persona is basically a UX design that defines your target customers. It consists of ...

A big part of big data is about getting to know the customer better, and then using that information to make strategic business decisions. All too often, however, big data becomes just a collection of ...

Not every business is serious about creating user personas these days mainly because their initial efforts may have fallen by the wayside. However, the truth is: User persona is one of the most ...

A persona-driven SEO strategy can help make your organic visibility more profitable with less resources wasted. Here's how to create user personas for SEO. We’ve come a long way as search marketers ...

An outline of a target audience. With the data derived from user profiles, a user persona includes demographics, occupations and other attributes of a target group. A user persona is a composite of ...

MANILA, Philippines--(BUSINESS WIRE)--Vserv, the leading smart data platform for mobile marketing and commerce, today released the Smartphone User Persona Report (SUPR) 2015 for Philippines. The ...

MSN is advertising how they created user personas to represent how people use their products like MSN Hotmail, IM, MSN Money, MSN Search and more. The problem I have with how MSN is promoting this is ...