Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, its subsidiary Varsity Spirit unveiled the Pro Cheer League—a for-profit ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

Add Yahoo as a preferred source to see more of our stories on Google. It is hard to believe, but until now, professional cheerleading wasn't a real path for even the most elite athletes. For decades, ...

BIG RAPIDS — A Northern Michigan University adding to their varsity sports programs for the first time in decades. Ferris State University adding the cheer and stunt program this school year, taking ...

With pom poms in hand, the Minnetonka High School cheerleading program continues to grow its competitive footprint across multiple age levels.

Spain Park's varsity and junior varsity cheerleaders recorded solid outings in national competition in Orlando, Florida.

North Texas has long been the epicenter of the cheerleading world, home to some of the most iconic athletes in the sport with the Dallas Cowboys Cheerleaders and the cheerleading team at Navarro ...

The Oak Park and River Forest High School varsity cheerleading team made history this season, becoming the first to qualify for the IHSA competitive cheerleading state finals.

Winter 2025 Carroll County Varsity Cheerleading Championship at Westminster High School on Saturday, January 25. Members of Century's varsity squad compete during the Winter 2025 Carroll County ...