Virtual advertising specialist Supponor and Telstra Broadcast Services (TBS) have announced a partnership to offer “virtual-advertising-as-a-service to sports properties, federations and rights owners ...

Decarbonizing transportation is not a problem with a one-shot solution. A lot of the heavy lifting in personal transport may be performed by huge shifts such as the switch from fossil fuels to ...

Dortmund's LED advertising show one set of advertisements in the stadium and for international television views another - by region. The Bundesliga has long been a place for innovation, from the ...

The Interactive Advertising Bureau says virtual reality offers new possibilities beyond the realm of conventional advertising. Credit: Getty Images/benjamin torode The digital ad industry's biggest ...

What is the “world of manipulation” like in marketing communication, particularly in advertising? An empirical study aimed to answer this question was undertaken by the Department of Marketing of the ...

uniqFEED has announced it is opening a new remote operations centre (ROC) at its Zurich headquarters. Responding to growth in demand for virtual advertising across a range of sports, the ROC will ...

uniqFEED, the Swiss advertising solutions and sports rights firm, has received league-wide approval from the DFL German soccer league to deploy its AI-powered AdApt virtual advertising technology ...

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Putting an independent vendor like Albert AI in charge of its search and social campaigns means Grassland Beef retains visibility and control over its marketing.