J.Crew's immersive virtual store features six shoppable rooms and a Boathouse with interactive content highlighting the brand's heritage. Across the retail landscape, more stores are being built with ...

With her new virtual retail store, Stephanie Gottlieb is taking her fine jewelry brand into a new shopping realm, bringing a blend of education, virtual try-ons, and customization experiences to ...

Best Buy's new virtual store is designed to offer the same great service online that Best Buy customers expect in store. Some retailers just understand what omnichannel retailing means better than ...

Alongside other major brands experimenting with virtual reality, direct-to-consumer athleticwear brand Alo Yoga has opened a virtual store that offers digital styling services, beauty and wellness ...

In time for back-to-school season, Walmart on July 30 launched Walmart Realm, an immersive shopping experience that centers on dorm room curation, according to details sent to Retail Dive. In ...

Virtual stores have come a long way since 2016 when eBay and Australian department store Myer launched the first virtual reality (VR) department store. Back then, shoppers browse over 12,500 Myer ...

Fashion slept on the e-commerce promise of the early web, but it doesn’t want to make the same mistake with the metaverse. Brands are racing to partner up, develop strategies, spearhead divisions and ...

To receive the Vogue Business newsletter, sign up here. High-priced bikes rest on plinths, lit dramatically from above and below with a wide berth of empty space. At first glance, the design of Ribble ...

This article on virtual stores is part of our Vogue Business Membership package. To enjoy unlimited access to Member-only reporting and insights, our NFT Tracker and TikTok Trend Tracker, weekly ...

Crate & Barrel has opened a brand new flagship store in New York’s Flatiron neighborhood just in time for the holidays. Given that I live in Boston, I didn’t think I would have a chance to do my ...

The privacy policy for the Apple Store app suggests that a new feature called Virtual Shopping Assistant could be implemented soon. It may function similarly to the Apple Support Assistant. Apple has ...