Speakers also discussed where virtual production is heading for features and TV — and how it might start to converge with virtual reality. By Carolyn Giardina Tech Editor Also speaking during the ...

During the final episode of Variety‘s Sustainability in Hollywood event presented by Toyota Mirai, Rob Bredow, senior vice president and chief creative officer at Industrial Light & Magic, and… During ...

Certain technologies just limp along for years until they crystalize—and then suddenly its potential just explodes in your face. That has happened with virtual television and film production, which ...

BEIJING, Nov. 7, 2025 /PRNewswire/ -- iQIYI, China's leading online entertainment platform, successfully hosted its inaugural Virtual Production Open Day on November 2 in Hengdian, Zhejiang Province, ...

It’s not novel information that the world of media production is evolving faster than ever. Thanks to the rapid development and adoption of exciting new technologies, like virtual production, we’re ...

AI tools could help filmmakers overcome some of the current limitations in virtual production, contributing to an expected boost of the sector. That could mean sizable growth. The global virtual ...

Toronto-based The Other End, led by Amir Endalah, promises greater creative control and cost savings from PhaseSpace's real-time motion capture system on its virtual production stages. By Etan ...

Unreal Engine has been at the heart of most, if not all, of the serious brand campaigns produced using virtual production methods. For games developers, Unity, another engine capable of rendering ...

A massive LED wall displays a stirring scene in which a helmeted actor mounts a prototype electric motorcycle before it appears to speed off down the highway. Meanwhile, a team of advertising company ...

I’m standing near a gas station in the American countryside. Small triangular flags, hung from the ceiling, flutter. The alphabet “E” in the glowing sign “Golden” flickers on the rooftop. The tube ...