The Master in Fashion Styling and Visual Merchandising course at Domus Academy prepares students for professional roles through project-based work and brand collaborations. The Master in Fashion ...

The window of a major clothesline store glows green not with envy but with golf grass. It has everything — iron, tee, a cart, balls strewn around and even caddies dressed in green. Two curious ...

The primary focus of visual merchandising is to make a business owner's merchandise and store or event as attractive as possible to entice customers to enter an area, interact with products and make ...

Retailers across sizes and categories are coveting the elusive omnichannel consumer. They want to understand the wants, needs, preferences and innate desires of these savvy shoppers because if they do ...

Many retailers adopt the perspective that customers don't just want to purchase items, they want to be drawn into a shopping experience that appeals to sensory aesthetics or perceptions about ...

This article is part of a series by Louisiana Tech University highlighting academic programs at LA Tech that are having significant impacts on the region and whose graduates are contributing to the ...

Why do some customers walk into one particular store instead of another? Yes, a 50-something woman might not be hankering after a floral dress from Miss Selfridge, but an eye-catching window can pull ...

WindowsWear is adding a series of workshop options for its clients. The three-day workshops take place in Manhattan at its headquarters at 349 Fifth Avenue. The workshops include some classroom study ...

Do you have an eye for attractive displays? How good are you at using colours, patterns, lighting and signage to draw people’s attention and increase sales? Have you tried adding a creative touch to ...