The B2B is the acronym for business to business, which refers to business models in which the transactions of goods or the provision of services occur between two companies (individuals or not), ...

Have you ever heard the phrase, B2B Marketing and wondered what it meant? Well here we explain the basics of what Business to Business Marketing is, from McDonalds buying tomatoes for the sandwiches ...

Ariel Courage is an experienced editor, researcher, and former fact-checker. She has performed editing and fact-checking work for several leading finance publications, including The Motley Fool and ...

The push by business to business (B2B) to develop a sophisticated eCommerce experience on par with what is available from the leading brands and retailers in B2C is fundamentally changing the ...

Is B2B lead generation feeling like a one-sided conversation? You’re not the only one who’s noticed. Despite access to more channels than ever to connect with leads, a survey by Exclaimer (an email ...

Online B2B distribution? Amazon’s foray into B2B distribution worked fine for simple products like paper towels, but the moment specs get tricky, its model breaks down. Most industrial products live ...

What Is A B2B Marketplace? A B2B marketplace is an ecommerce platform that facilitates business-to-business transactions. It acts as a digital intermediary, connecting buyers and sellers through ...

Account-based marketing (ABM). If you’re a B2B marketer, the chances are you’ve heard of it. But what is it exactly, and why is there so much fuss made of this B2B marketing strategy? Well, this blog ...

The playbook for B2B marketing is being rewritten at lightning speed. The strategies that worked yesterday are quickly being outpaced by new technologies and shifting customer expectations. It's no ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...