Jalen Hurts is officially the latest face of Wheaties, the iconic "Breakfast of Champions." The Philadelphia Eagles quarterback is being honored with his own limited-edition box, joining a legacy of ...

Shaquille O'Neal shares why he declined to be on Wheaties' cover, offering insights into celebrity branding.

Add Yahoo as a preferred source to see more of our stories on Google. Serena Williams has marked yet another career milestone. The tennis star has been honored with her own Wheaties cereal box for the ...

Add Yahoo as a preferred source to see more of our stories on Google. Simone Biles shared that she will grace the third and final box of Wheaties’ Century Collection series, Yahoo reports. Also ...

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A rite of passage for the greatest athletes of generations, Wheaties once again features Simone Biles on its cereal box. A significant honor to achieve once in a lifetime. Now, Biles can add another ...

J.J. Watt #99 of the Houston Texans announced his departure from the team on Feb. 12, 2021. He and the McNairs have mutually agreed to part ways. (Bob Levey, Bob Levey/Getty Images) HOUSTON – Former ...

When it comes to breakfast, few food items have the measured cultural impact of Wheaties. Now, if we're being honest, Wheaties themselves are a fairly generic blend of wheat and bran. It's the cover ...

General Mills says Wilson’s dominance on the court and influence off it made her a natural choice for the limited-edition release. A’ja Wilson is the newest athlete to grace the cover of the iconic ...

For the first time in the history of mixed martial arts, a UFC fighter has the chance to land the cover on a box of Wheaties. The iconic cereal brand that intially debuted featuring athletes on the ...

Jalen Hurts is now the new face of “Breakfast of Champions.” General Mills, the company behind the iconic Wheaties brand that celebrates athletes and cultural figures, is honoring Philadelphia Eagles ...