The new MacBook Neo isn't just an affordable laptop -- it's also a way for Apple to bring disaffected Windows users over into the macOS ecosystem.

The MacBook is coming back — or at least, that's what the rumors claim. Next week, Apple is expected to announce a colorful, low-cost, non-Air, non-Pro MacBook powered by one of its mobile processors.

Apple’s upcoming low-cost MacBook could shake up the budget laptop market, potentially putting pressure on cheap and often frustrating Windows machines.

Apple unveiled the MacBook Neo, a $599 laptop that represents the most aggressive price-to-performance play in the history of the Mac.

Apple's rumored to debut a new, cheaper MacBook at its Apple Event on March 4, which could convince budget Windows and Chromebook users to switch.

Apple is reportedly preparing a low-cost MacBook designed to compete directly with Chromebooks and budget Windows laptops, a move that could reshape the entry-level notebook market. The device, which would use an iPhone-class A-series chip instead of Apple’s higher-end M-series silicon,

MacBook Neo is a major shift for Apple, which has been reluctant to sell a low-end Mac laptop. It's also the first time Apple has put a smartphone chip in a Mac.

A MacBook Neo on display at the “Special Apple Experience” launch event Wednesday at an Apple Store in New York. Apple debuted its newest — and cheapest — MacBook on Wednesday, finishing a three-day stretch of new hardware announcements that also featured a new iPhone 17e,