The state of Wisconsin, known for its booming dairy industry and mouth-watering cheese, offers many hidden gems, inviting travelers to uncover its treasures beyond the beaten path. From the shores of ...

The $25.6 billion number includes $15.7 in direct visitor spending, plus indirect effects like wages being spent in local economies. Not all counties benefit equally from tourism in Wisconsin, but all ...

EAU CLAIRE — In a 2022 Longwoods International study, roughly 70% of responders said Wisconsin was a place they strongly intend to visit. With tourism being part of the driving force bringing those ...

As the autumn season officially kicks off, Travel Wisconsin is reminding leaf-peepers to peep their online Fall Color Report. As the autumn season officially kicks off, Travel Wisconsin is reminding ...

Bailey’s Harbor, Wisconsin is shaped like a bowl with a tiny chip in the rim. A shallow shoal crosses the entire opening of the harbor. This made it treacherous for ships arriving to haul out white ...

(WLUK) -- Last year, Wisconsin's tourism industry saw its third consecutive record-breaking year of economic impact. According to 2024 economic impact data, the tourism industry generated a ...

Southeastern Wisconsin is adorned with a myriad of stunning lakes that offer a retreat from the hustle and bustle of city life. Whether you’re a fishing enthusiast hoping to catch a trophy muskie or ...

Wisconsin Legislative Fiscal bureau summary of the state Department of Tourism’s 2023-25 budget shows a table that puts the 2023-25 change at 97.8%. State Sen. Rob Cowles, R-Green Bay rounded the 97.8 ...