For the year to date, Omnicom Group's PR firms saw an organic revenue increase of 1.4% to $1.2 billion. The partnership will enable Mondelez to produce tailored text, images, and videos more ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Shannon Tucker I come ...

Forbes contributors publish independent expert analyses and insights. Edward Segal covers crisis-related news, topics, and issues. PR and legal teams often have conflicting crisis response goals, ...

More than three quarters of comms and PR professionals say their volume of work has increased over the past few years, according to recent research from Ned’s Job of the Week and Sword and the Script ...

PR is an integral part of a business's marketing strategy; however, sometimes friction occurs between marketing and PR teams as a consequence of their misunderstanding what each side's goals are. As ...

In 2023, the World Communications Forum Association named Jason Mudd as North America’s Best PR Leader for 2022. He is CEO of Axia PR. Measuring the impact of PR work isn’t the standard—to the ...

As law firms look to set themselves apart in an increasingly competitive market, the important role that a strategic public relations program plays in business development can't be overlooked. The ...