Apple TV+ subscribers who pay from month to month will have to pay more to continue streaming content on the premium service, but not annual subscribers.

Apple TV+ has increased its price yet again. Find out the new cost of an Apple TV+ monthly subscription inside.

Competitors like Netflix and Peacock also increased their subscription prices this year, a trend we've seen in streaming TV in the past three years. With this $3 price hike, the ad-free Apple TV Plus costs the same as Paramount Plus' premium plan, but slightly less than rival, ad-free versions of Netflix, HBO Max, Hulu and Peacock.