Gap's new ad follows the same playbook the brand has used since 1998 — and it still resonates. Like a cozy Gap tee, it was ...

A fall denim campaign centered on, in the words of choreographer Robbie Blue, “celebrating everyone’s differences?” count us ...

Gap builds on its legacy of dance-driven campaigns with “Better in Denim,” a new fall campaign starring rising global girl ...

American retailer Gap launched a new jeans campaign featuring the pop group KATSEYE. Writer Sally Panis compares and ...

Denim ads have gotten people talking for decades, from Brooke Sheilds wearing Calvin Kleins, to Sydney Sweeney and Katseye ...

The denim wars have begun, with Gap seemingly throwing some serious shade in light of American Eagle's recent controversial ...

Unveiling an updated version of the early 2000s staple Long & Lean jeans, the band performs wearing the latest trends in ...

Gap's popular 'Better in Denim' campaign has led to a viral Instagram post about representation which sparked a powerful yet wholesome response from Katseye's Lara Raj. Gap launched its new campaign ...

Better in Denim” nods to the early aughts and return of low-rise denim and will span social media, in-store, influencer ...

The former Gap and J.Crew CEO said the brand should have apologized for its advertisement and admitted it had "screwed up." ...

The shoot and corresponding short film notably include a reimagining of Gap’s low-rise, long-and-lean jeans, further proof ...

The girl group talks working through pre-performance jitters, dream venues, and channeling early 2000s nostalgia for Gap’s latest campaign.