If you can’t wait to order your Pumpkin Spice Latte at Starbucks, you’re in luck. The iconic drink known as PSL returns earlier than usual this year, on Aug. 26. It’s the beginning of pumpkin spice season, and for some, the unofficial start of fall.

Pumpkin spice season 2025 has arrived. Dunkin’ Donuts released its fall menu, complete with pumpkin flavors. Returning is the Pumpkin Spice Signature Latte, available hot or iced, with a sweet pumpkin flavor, vanilla and warm fall spices, whipped cream, caramel drizzle and a dusting of cinnamon sugar.

Whether you love it or roll your eyes at it, there’s no denying the cultural chokehold that pumpkin spice has on fall. Starbucks is (once again) kickstarting the season early – they just announced their fall menu,