Kalshi has recruited Ronald Acuña Jr. to become the first Major League Baseball player to partner with a prediction market. A new commercial, created with agency Es Muy Good, features the Atlanta ...

A wave of so-called “super-independents” is forming as agencies band together to meet several overlapping opportunities in ...

Marketing leaders at Ad Age’s Business of Brands conference outline five moves CMOs are making now to prepare for growth, AI and metrics shifts before 2030.

Consumers are caught in the middle of rapid innovation and skepticism. Ad Age and Harris Poll surveyed them on comfort with brand AI use.

Despite rapid AI experimentation, project managers remain essential for persuasion, accountability and cross-team coordination in ways that agents cannot credibly replicate today.

Hiring the longtime CPG and restaurant marketer underscores a bigger push into brand-building as Chipotle scales its growth strategy and expands globally.

Hertz, Liquid Death and the Girl Scouts of the USA are among the brands trying to connect with pet owners, but marketers beware: consumers can spot inauthentic pet partnerships.

Horizon Global, the joint venture between Havas and Horizon Media, has notched only small wins in its first year and remains largely unknown to search consultants.

The company is seeking a new permanent CMO as Rouch steps away to focus on her recovery from cancer. You've seen her over and over in commercials: for Esurance, Metamucil, 1-800-Dentist and even ...

Experts say Alo’s recent creator account takedowns are an early example of a problem that’s poised to become much bigger as more brands lean on AI to detect IP violations.

The era of being cooped up at home is over as consumers seek out reasons to visit brick-and-mortar retail and want brands to ...

Horizon Global, the joint venture between Havas and Horizon Media, has notched only small wins in its first year and remains largely unknown to search consultants.