In-app bidding is quietly overtaking web programmatic in India. See how mobile-first audiences and privacy shifts are ...

MiQ, the leading global programmatic media partner, announced new additions to its India team, with the appointment of Ashish ...

Media veterans Punya Sundar Raj, Atmadeep Sengupta and Anirban Biswas launch KraftXP, a B2B engagement firm for CXO ...

Every media planner has run the same spreadsheet exercise at some point in 2026: put a celebrity fee in one column, a nano-creator rate card in the other, and watch the ratio stop looking like a ...

PR Professionals (PRP), India’s leading integrated communications firm and the flagship of the PRP Group, announced the opening of its new office at the upmarket business district Barakhamba Road of ...

Somewhere in a Mumbai studio last year, a team of designers put the finishing touches on a face that did not exist. Every eyelash was rendered, every strand of hair simulated, every micro-expression ...

Podcasts and YouTube essays are attracting premium sponsorships as brands seek deeper engagement, sustained attention and ...

Pepsi®, one of the most iconic brands from the house of PepsiCo India, has welcomed the country’s Gen Z icons Ahaan Panday and Aneet Padda to the Pepsi family. The partnership marks the start of Pepsi ...

AdCounty Media, India’s leading digital-first adtech company, announced a strategic collaboration with Dailymotion, a global media giant to bring its state-of-the-art video advertising solutions and ...

The Ad Club announces the appointment of Raj Kamble, Founder & CCO of Famous Innovations, Senthil Kumar, Creative Consultant and Film Director, and Niraj Ruparel, Creative Technology Lead at WPP, WPP ...

Lacto Calamine (Piramal Consumer Healthcare) has redefined Gen Z brand storytelling with a breakthrough influencer-led micro web series campaign — a first-of-its-kind format in the creator economy.

NEXad by Huella Services announced the launch of SocialSync, a category-first innovation that transforms any brand’s existing social media post into a premium, interactive Connected TV (CTV) creative ...