Foley Family Wines & Spirits (FFWS) has agreed a “strategic partnership” with the owners of functional-shot brand DrinkAde ...

The Boston Beer Co has penned a "multi-year" partnership for RTD brand Sun Cruiser with New Jersey's MetLife Stadium and its ...

Pernod Ricard has hired US artist Brian Donnelly, known as Kaws, to design the latest bottle in Absolut Vodka’s Artist ...

Manny's Ultimate Mixes has brought Mexican chef Aarón Sánchez on board as an equity stakeholder and "brand partner".

“Liquor” comprising a vodka base, pickle-flavoured, 15% ABV Released in the UK this week, on sale online for domestic delivery and in the country’s on-premise channel SRP not immediately available, on ...

Canada-based Corby Spirit & Wine has added five years to its production deal with contract distiller Hiram Walker & Sons.

Maybe brand owners don’t need to spend quite so much time inventing new liquids? Maybe there’s more growth to be found in ...

The latest highly sought-after Monkey 47 Distiller’s Cut release revolves around an earthy ingredient discovered close to the ...

Diageo has partnered with Indian fashion designer Rahul Mishra for the second 'festive' extension of Johnnie Walker's Blue ...

The latest issue of Global Drinks Intel magazine is available now, exclusively to subscribers. Functional cookies help to ...

Diageo’s India division has updated the appearance and changed the formulation of its Indian-made foreign liquor (IMFL) brand, McDowell’s No1. The packaging refresh (above) includes a new bottle shape ...