A practical executive positioning guide for PR teams, covering story lanes, media credibility, interviews, bylines, proof, ...
KFC Singapore's Meowfluencer Search turns pet fandom into a public vote, merchandise and a year-long cat ambassador role.
Carat, Tinuiti and agency peers are advancing AI media buying, while marketers face new questions about approval rights and ...
How B2B PR teams turn useful evidence into earned coverage with better story selection, journalist targeting, and clear ...
Haiku 5.5 makes repetitive AI work cheaper, but marketing teams need to check prompt bands, quality and total task cost.
Nailoong gives Changi a character-led route through shopping, games and collectibles, linking fandom with travel retail.
ChatGPT can turn answers into interactive tools. Marketers should rethink product information without assuming conversion ...
OpenAI adds visual ChatGPT ads, broader measurement integrations and brand-suitability pilots as it courts larger media ...
Google Ads now lets advertisers inspect sample AI Max headlines and descriptions before opting in to text customization. The feature, reported on October 8 and documented in Google’s help center, ...
A practical sports influencer marketing playbook for choosing credible creators, using fan access well, protecting trust, and ...
TikTok Ad Network opens to U.S. advertisers across nearly 400,000 apps, extending TikTok campaigns beyond the platform.
MNL FW26 used Thai celebrity fandom, regional creators and fashion media to turn Filipino fashion into a cross-border ...
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