Zoom out: Unlike Amazon’s other major sales, the beauty event is open to all shoppers, not just Prime members—revealing the ...

Pause ads meet the viewers at the mid-funnel, where they can deepen the connection a viewer already has with a brand and move ...

Amazon is on the verge of overtaking Costco as the second-largest US consumer packaged goods (CPG) retailer, with an 8.1% ...

Why it matters: A significant share of HCPs (36%) consider sponsored content valuable for learning about new drugs, medical ...

Brand YouTube videos that run 1 to 3 minutes earned a 2.2% organic engagement rate, more than seven times the 0.3% for videos ...

Live sports is becoming a bigger part of streaming advertising, but reaching fans is no longer enough. As sports rights ...

Short-form content can function as a discovery pathway tied to pricing power. Some streamers are already leaning into this ...

The challenge: The soft results come despite the high-profile launch of The Domino, a personal-size pizza designed for ...

US shoppers have abandoned carts over dearth of payment options, making broader wallet support a checkout necessity.

Block, parent company of Square, Cash App, Afterpay, and Tidal, partnered with ecommerce relevance technology company Rokt to ...

Commerce media has spent years riding a wave of new advertising dollars. But soon, the industry will need to prepare for a ...

Universal Standard’s latest collection shows strong demand for larger sizes even as other apparel brands cut back.