Nielsen is evolving its cross-platform content measurement solutions to give every corner of the media industry a complete, ...

One morning recently, an impromptu discussion broke out in the office about what makes for great advertising. We discussed a few of our favorite recent ads and, as one can imagine, the range of ...

New York – August 19, 2026 – Nielsen today shared a number of key enhancements to its currency methodology before the new broadcast TV season. Together, these updates make Big Data + Panel currency ...

FIFA World Cup 2026™ and Peacock’s ‘Love Island USA’ Power NBCU-Versant to No. 2 in Nielsen’s Media Distributor Gauge with 9.2% of TV FOX Owns Largest Viewing Increase Among Media Distributors in July ...

New York – October 18, 2023 – Nielsen, a global leader in audience measurement, data and analytics, announced that it is launching Nielsen ONE, its cross-media measurement solution, in markets around ...

A deep dive into local viewership across the top 25 U.S. markets, host cities, and the unique drivers fueling America's soccer boom. The 2026 FIFA World Cup™ delivered unprecedented viewership across ...

The creator economy is no longer just about buzz; it is about outcomes. Driven by trusted voices and loyal communities, podcasting is giving brands a direct line into creator influence at a moment ...

The world of sports is expanding, and a number of factors are shaking up the game. Increased globalization, diversifying fandoms and changes in media consumption are creating passionate fans who are ...

New York – May 20, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, has today released its seventh Annual Marketing Report, revealing how marketers are taking action to ...

On September 24, FX’s American Horror Story returns after the longest wait in the anthology’s history. Twenty-nine months have passed since the Delicate finale. And when the show comes back, it comes ...

NEW YORK – May 27, 2025 – YouTube maintained its lead among media companies in Nielsen’s April 2025 Media Distributor Gauge report, representing 12.4% of audiences’ time spent watching television.

Daily audio consumption in the first quarter of 2025 amounted to 3 hours and 54 minutes of daily 1 listening across both ad supported and ad free platforms like radio, podcasts, streaming music ...