Young consumers recoil from AI-made ads but happily shop with AI. Jackie Lyons of Havas Media Network explores the paradox ...

Each day, The Drum’s editorial team selects an outstanding piece of work as the Ad of the Day. This accolade is awarded to work that stands out for its storytelling, craftsmanship, visual impact or ...

Trust is suddenly back in B2B vogue thanks to everything from dark social to AI. LinkedIn’s latest research adds a ...

That’s according to trade body the Institute of Practitioners in Advertising’s ( IPA) quarterly temperature check of ...

To mark International Freelancer Day, a new film from The Drum and Fiverr asks whether AI-led disruption could move us ...

Oat Cult's viral campaign impresses creatives but raises questions about whether distinctive advertising translates to ...

Activision chief marketing officer Tyler Bahl takes The Drum inside a Shoreditch parking lot transformed into a playable war ...

The queue round the corner looks like success, but a queue isn’t an audience,” said Keziah Wildsmith. As founder and chief ...

Learn how The Kyiv Independent built a sustainable media business during wartime through reader revenue, editorial-commercial ...

Gameloft for brands and GWI reveals what it takes for brands to earn Gen Z's attention. Gen Z is often described as ...

Chris Marcus of Colormatics, who directs PrizePicks’ Druski campaign, reviews 12 football betting campaigns and shows ...

On one hand, AI threatens to flatten differentiation, prioritizing price, performance and availability over carefully ...