Google has denied reports that it’s serving unskippable ads that last for minutes or even hours to some YouTube users who have ad blockers enabled, instead blaming ad blockers themselves for any “suboptimal viewing experience.” Users have complained of seeing unskippable YouTube ads ranging from a few minutes to several hours in duration.

YouTube ads are getting more frustrating, with some users reporting unskippable ads that are nearly an hour long. Are ad blockers to blame?

While YouTube maintains it doesn't serve hour-long ads, that might be true for regular viewers who would watch it rather than pay a subscription fee. However, the aggressively long ads might be a new deterrent for freeloaders. YouTube also reserves the right to stop playback entirely for such viewers, but this is a surprising move nonetheless.

Google has offered an explanation for why these ads are happening and what users can do about it. Whether the explanation is satisfying?