Rapid Creative Testing: AI can test dozens of ad variations at once, changing headlines, images, and calls-to-action. The ...

Libsyn has announced four strategic additions to its Business Development team, reinforcing its focus on creator partnerships, ad operations, and brand engagement as the company seeks to further ...

In the realm of digital advertising, managing investments across various media channels is essential. This process, known as ad operations, aims to meticulously measure, track, and optimize ...

While an integral component of the AdTech industry, ad ops remains a rather confusing term. If you try to google it, you will find an entire set of definitions, some of which may be quite dissimilar.

GeoEdge, the leader in ad quality and security, has partnered with POLITICO, a global news and information service, to streamline the delivery of reader-centric advertising. The partnership supports ...

NEW YORK—PilotDesk, a no-code AI workflow automation platform for advertising and yield operations, has announced a long-term agreement with LG Ad Solutions that will expand the use of its YieldPilot ...

Snackable Media, a multicultural ad network, has acquired AdGrid, which it describes as a publisher-first ad operations platform. The terms were not disclosed. The merger will provide Snackable Media ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

NEW YORK--(BUSINESS WIRE)--XR, the leading platform for managing advertising operations, today announced a direct API integration with Amazon Ads’ Amazon DSP, enabling customers to execute ...

HBAgency, a global leader in ad tech solutions, is proud to announce the promotion of Matteo Addabbo to global ad operations manager with expanded team leadership responsibilities. This promotion ...