Bacardi goes desi and offers Nimbu Paani and Aam Panna flavoured Breezers to its patrons in India. The when-in-Rome adage has helped many global brands flourish in India. Examples of brands such as ...

Bacardi Breezer has expanded its range of flavours with the introduction of a new Ruby Grapefruit variant. Following the successful launch of Bacardi... Bacardi Breezer has expanded its range of ...

Vijay S. Subramaniam will be responsible for leading commercial operations in the region for Bacardi's portfolio of premium spirits. Photo: Mint The privately-held premium spirits company, Bacardi, ...

Bacardi-Martini is to launch a diet variant of its Bacardi Breezer in a bid to attract females who have avoided drinking the premium packaged spirit (PPS) because of its calorie content. The drink ...

Bacardi still is on top of the heap, but offspring Bacardi Breezer is making the biggest noise in the spirits business. Introduced to test markets only 2 years ago, rum cocktail Bacardi Breezer has ...

Bacardi Breezer was introduced to the UK in 1994 and quickly became established as a successful new brand. This was largely because the product itself performed well and trial was stimulated through ...

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It would be difficult for any advertising campaign to convince me to drink a Bacardi Breezer anywhere—-much less in a shopping mall. Unfortunately,Bacardi’s “Get An Ugly Girlfriend” campaign has ...