MarkApp, the high-growth ad tech company operating a full-stack exchange across CTV, mobile, and web, today (1st September, 2025) announced the launch of Pantheon’s AI Agent Stack. This new suite of ...

In the first of our Predictions series, we take a look at contextual advertising. Projected to experience a 13.8% growth annually, between now and 2030, contextual is poised to redefine the digital ...

Digital advertising has always promised precision, but contextual targeting has consistently fallen short. For years, ...

Contextual advertising has gone through a radical transformation in recent years. Gone are the days when marketers randomly… ...

Contextual and interest-based solutions take entirely different approaches to increasing advertising’s relevance to target audiences.

Contextual advertising uses AI and deep learning algorithms to analyze content and determine the best ads to serve.

Using contextual AI, advertisers can analyze content and behavior patterns in real time, dynamically changing and delivering ads that resonate – without relying on personal data.

Contextual advertising has resurfaced, and it’s better than ever. Modern contextual advertising leverages machine learning and artificial intelligence (AI), which has made this targeting method ...

Abstract: - Global Contextual Advertising Market to Reach US$376. 2 Billion by the Year 2027. - Amid the COVID-19 crisis, the global market for Contextual Advertising estimated at US$157.

With the cookie going away, there’s a new opportunity to drive innovation on the creative side of the value chain.

The media landscape is changing thanks to the looming phaseout of third-party cookies and changes being made by smartphone manufacturers. The largest demand-side platforms, meanwhile, are each ...

To stand out, it's essential to choose the right advertising strategy, and contextual advertising is a great option for cannabis brands.