Expected utility theory is complicated, but here is a potentially helpful introduction to it (and from my former Ph.D. advisor—a really awesome person!).

Suppose we know the utility function of a risk averse decision maker who values a risky prospect X at a price C E. Based on this information alone I develop upper bounds for the tails of the ...

For example, advanced change‐of‐probability measures have been proposed to generalise expected utility theory in settings where law-of-large-numbers assumptions do not hold, thereby capturing ...

Kazuhiro Arai, DEFINING TRUST USING EXPECTED UTILITY THEORY, Hitotsubashi Journal of Economics, Vol. 50, No. 2 (December 2009), pp. 205-224 ...