Nate Louis noticed that clickable stars were placed next to the keyword list in his Google Ads advertiser console. He can click them to highlight them and unclick them to unhighlight them. He has ...

It's unclear whether Google quietly raised negative keyword list limits after one account exceeded the documented 5,000-cap without issue. Google’s documentation says advertisers can only add 5,000 ...

A WIRED investigation into the inner workings of Google’s advertising ecosystem reveals that a wealth of sensitive information on Americans is being openly served up to some of the world’s largest ...

The audience list reduction to 100 users makes it easier for advertisers of all sizes to use remarketing and customer list.

Google Ads was initially launched as Google AdWords, then renamed and revamped in recent years. Google has offered paid advertising on its search engine and other platforms since the year 2000. Google ...

Google Ads will update its advertising policies to allow ads for Prediction Markets starting on January 21, 2026. This will ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

PPC advertising can be challenging, especially when your product or service falls into a sensitive or difficult category. Whether you’re promoting pharmaceuticals, financial services, adult content or ...

Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...