Text message marketing is constantly evolving, and there are a few trends that are really catching my attention. First off, hyper-personalized marketing campaigns are becoming more popular.

Businesses are increasingly using text message marketing, also known as short message service (SMS) marketing, to reach customers and prospects. While incorporating SMS marketing into your overall ...

Here are eight types of text message opportunities companies can take advantage of to improve their e-commerce text message marketing strategy today.

3. Focus On Email And Text Message Marketing Email and text message marketing are two of the most valuable first-party data sources.

Hansen, who was joined by Isaiah Rendorio, a Podium product marketing manager, during an ACHR NEWS webinar on text-message marketing, said text messages have an open rate of 98%, compared to 42.2% for ...

Text message marketing is a significant revenue driver for retailers, earning more engagement from consumers daily. In fact, Listrak’s 2025 Cross-Channel Benchmark Report found a surge in retailers’ ...

Mobivity Holdings Corp., a global provider of personalized guest engagement solutions that drive customer frequency and spend, announced today that California Fish Grill has selected Mobivity’s ...

SevenRooms, a leading CRM, marketing and operations platforms for the hospitality industry, announced the launch of its new Text Marketing solution – developed exclusively for restaurants. Built on ...

Bluecore’s shopper-first approach to mobile marketing is an alternative to the growing number of point solutions that specialize in sending undifferentiated SMS/MMS messages to large customer lists.

Message Framing: The Marketing Juggernaut Successfully delivering marketing messages at any time can be daunting and is especially difficult in a challenging economic environment.

The grocery store chain allegedly sent a woman marketing text messages repeatedly, even after she'd opted out of them.