Uber is turning the intimate details of how people move and what they order into a new kind of advertising fuel, inviting ...

Companies will also be able to use the Intelligence platform's insights to directly advertise to consumers. Business Insider ...

Uber will begin selling customer data to marketers, according to a report by Business Insider. The company's ad division just ...

Ride-sharing giant Uber announced "Trip Experiences" Tuesday, an update that Uber says will allow third-party apps to customize the user's experience based on their location and trip duration while ...

If you've ever sat through awkward silence or, conversely, awkward banter during a quick trip with ride-sharing monolith Uber, the company's newly announced "Trip Experiences" may be for you. But what ...

Maybe you chat up the driver when you get in an Uber, or perhaps you stare out the window. More likely you’re perusing through a few apps on your smartphone. Well, Uber wants to be your in-ride ...

When an Uber rider reaches his or her destination, the ride may be over, but information about it could live on through Google. On Thursday, a site-specific search on Google for trip.uber.com produced ...

Uber Technologies Inc. has announced a new developer feature called Trip Experiences, which allows third-party apps to deliver notifications, content, or adverts to an Uber passenger during their trip ...

You’re likely paying too much if you don’t do this one simple action.

is transportation editor with 10+ years of experience who covers EVs, public transportation, and aviation. His work has appeared in The New York Daily News and City & State. Uber, realizing it had ...

Your face may be glued to the Uber app while you try to find your driver on a crowded street corner, but once you get inside the car, you probably start using other apps. Uber sees this behavior, and ...