When generosity is embedded in company culture and decision-making, it builds loyalty, strengthens relationships and delivers long-term profitability.

E.l.f.'s collaboration with controversial comedian Matt Rife has faced a barrage of backlash from consumers and beauty ...

E.l.f.'s collaboration with controversial comedian Matt Rife has faced a barrage of backlash from consumers and beauty creators this week.

E.l.f.'s collaboration with controversial comedian Matt Rife has faced a barrage of backlash from consumers and beauty creators this week.

The four-part series features Grace VanderWaal, Alana Morrison, Max Manticof and more, blending indie-film aesthetics with ...

Marketers can boost retention, cut acquisition costs and build stronger loyalty by using data to identify and win back at-risk customers.

AEO has skyrocketed in popularity, but critics claim that the search strategy is not all it's cracked up to be.

Advertisers are getting ready for the search giant to monetize its new AI channel, but there are challenges ahead.

Some of the major public ad tech companies see AI search platforms such as ChatGPT threatening open web traffic, but they ...

Entertaining content—whether funny, charming or surprising—drives stronger recall, sentiment and purchase intent.

E.l.f.'s collaboration with controversial comedian Matt Rife has faced a barrage of backlash from consumers and beauty ...

What was originally a gaffe has turned into marketing gold, and offered lessons for trusting junior employees and acting fast ...