Harbi, CEO of Acquaint Communications in Saudi Arabia, shares her view on advertising from the lens of women in the Saudi ...

Xapads Media’s Gagan Uppal on how CTV, rich media, and AI are reshaping back-to-school ads into interactive, family-focused ...

The Athar TVC, created in partnership with Media Turtles and Whizz Film, is rolling out on MBC1 and Al Arabiya, part of MBC ...

Every month, Campaign Middle East selects a collection of ‘Work’ to display in its monthly issue. These are the picks for ...

We asked industry voices if PR agencies are still just amplifiers, or if they’re taking a front-row seat in shaping ...

Phillipa Harrison joins RAKTDA as CEO effective immediatel. She was formerly the Managing Director of Tourism Australia.

The WonderWomen of WonderEight share what it means to be a woman in advertising. Turns out, it’s more powerful than we ...

In his new role at TEAM LEWIS, Teddy Abdelnour will oversee the development and execution of integrated marketing strategies.

The agreement between Diriyah Company and SRMG aims to set the stage for closer cooperation in media, marketing, and cultural ...

Most recently, Campaign Middle East reported on the first-ever branded residential project by BRABUS – the German performance ...

PromptZero is a simple, copy-paste AI prompt engineered to reduce the carbon emissions of language models such as ChatGPT, ...

The promotions come as HAVAS Middle East aims to evolve into a fully integrated communications network across the region.