The "2024 Douyin E-commerce Influencer Growth Report," released in July, reveals that over the past year, 5.28 million new influencers joined Douyin E-commerce, a 74% increase from the previous year.

Growth opportunities in China are expanding beyond traditional Tier 1 and Tier 2 cities into a wider range of regions. Brands need to understand the differences in consumers, culture, and channels ...

China’s diverse regional culinary landscape has long been a hallmark of its culture, but a new wave of regional specialties is gaining momentum, moving beyond cuisine to highlight grassroots, ...

Things have been looking brighter for brands eyeing China’s lower-tier cities. However a new report paints a vivid picture of daily life on the commercial streets of smaller Chinese cities, which ...

Chinese consumers are among the world’s most engaged users of AI. A survey last quarter found that almost 80% of Chinese consumers ask AI tools for help with purchase decisions. This has transformed ...

Bilibili, in partnership with CTR, has released its 2026 Youth Consumption Trends Report, confirming what many brands are sensing but not yet fully adapting to. China’s young consumers are no longer ...

海外品牌初入中国市场时，曾出现过不少因翻译引发的“翻车”案例，其中不少故事被反复流传，以至于真假与营销传说早已难以分辨。 最广为人知的例子之一，是肯德基的经典广告语 “Finger ...

There’s a wonderful story about Karem, a hotel receptionist in Milan, and a crumpled Chinese candy wrapper. Having once tasted the candy, he asked a Chinese guest if they could bring some back on ...

If you’re a fan of Chinese football, you’ve had to be patient, resilient, and maybe a little masochistic. Despite the passion and promise that once surrounded the game, Chinese fans have endured ...

Two seemingly routine beauty brand sales rankings sparked fierce discussion in China. Released unofficially but widely circulated across WeChat groups, the images showed May 2025 sales performance ...

Every parent who has taken their kid to a theme park will know how exhausting theme parks can be for caregivers, through queues, heat and repeated requests to buy things. Shanghai Legoland has added ...

Alibaba’s advertising and marketing arm, Alimama, had their annual M Summit in Hangzhou last week. The general manager of performance products, Qianyu, shared how the company’s new AI targeting system ...