AI makes it possible to combine search, social, ecommerce, and commercial signals for a more continuous view of brand health.

Clicks, visits, and engagement scores show what buyers did. Better marketing starts with understanding what they’re trying to accomplish.

As AI takes on more campaign decisions, traffic-quality and security signals need to become part of the optimization logic.

Hyper-efficient funnels may boost short-term performance while eroding trust and marketer agency. Here’s where to draw the ...

AI can support marketing implementation, but experienced marketers must guide strategy, evaluate work and stay accountable ...

Get traffic data and keyword intel on competitors instantly. Intuit’s announcement this week that it will cut approximately 3,000 jobs — 17% of its global workforce — landed hard across the tech ...

Despite decades of CX investment, companies still struggle to deliver the experiences they think they do. Here’s what’s getting in the way.

OpenAI is expanding ChatGPT ads with visual formats and better measurement, but bots are already inflating click through ...

Get traffic data and keyword intel on competitors instantly. Open LinkedIn on any given day, and you’ll find someone declaring that traditional search is dead, a graph showing how AI-generated content ...

The CDP space re-invented itself in the past three years through AI agents and M&A. BlueConic CEO Melissa Murray Bailey helps us sort it out. The CMO role is evolving, from creative to technical, and ...

The AI research startup will bring customer interviews, analysis, and simulated customer behavior closer to Salesforce’s CRM ...

AI can accelerate production, but it can’t decide what’s worth making, who it’s for, or how success should be measured.