Sprout Social survey analyzes AI deepfakes, Gen Z’s trust of content creators and social media’s ability to rapidly change ...

Ben & Jerry’s cofounder Ben Cohen discussed the brand’s historical social mission and Free Ben & Jerry’s campaign strategy at ...

The IPA and Sponsorship Effectiveness Forum recommend following three principles to track commercial performance.

The official soft drink partner of Madison Square Garden is revving up for the NBA championship season, which starts this month.

Teaming with creative agency Beautiful Destinations, the hospitality giant scaled content across more than 1,600 OOH ...

The jarring new work by Mischief addresses maternal mental health treatment as part of the org’s longtime ‘Love, Your Mind’ ...

You still have people within your agency who know the world, but [sometimes] it makes more sense to partner with a specialist ...

As the dog days of summer were winding down, a survey found television audiences were already eagerly anticipating the ...

To launch the jingle, Chipotle released a four-minute spot interviewing the London Vegetable Orchestra about its experience playing carrot flutes with King Charles III. Members shared the designs of ...

The Purina brand and Golin Ketchum pair mainstream talent with native social reach to tackle everyday litter box ‘crimes.’ ...

Creators are winning brand budgets because agency work has become predictable. Here are five questions to break the cycle of ...

Ahead of Formula E’s new season and brand refresh, Norman breaks down capturing American fans, creator strategies and scaling ...