The better-for-you diaper brand is turning on influencer marketing and beefing up its educational content to build awareness.

The retailer's Senior Vice President explains how its new demand plan balances cost and risk while working to optimize the ...

The custom swag brand pitched local media to amplify its “Unsung Heroes of School Spirit” campaign. Custom Ink has 100,000 ...

The brand's marketing pivot to everyday consumers fueled 85% member growth and a surprise 300,000-unit holiday order. Here's ...

At Hubspot's Unbound conference, The New York Liberty chief brand officer, Shana Stephenson, details how marketing culture ...

When LinkedIn users began posting one-minute “sell me this pen” videos featuring Parker, Newell’s writing team had to decide ...

U.S. consumers spend $14.25 billion online on Cyber Monday, a 7.1% year-over-year increase. Online Black Friday sales surge 9.1%. New retail behavior trends are fueling the need for marketers to ...

Barry shares how AI is a powerful tool at Best Buy but why human labor and stores are still among the most valuable assets. Best Buy is making use of its in-store screens by allowing advertisers to do ...

U.S. consumers spend $14.25 billion online on Cyber Monday, a 7.1% year-over-year increase. Online Black Friday sales surge 9.1%.

While sales of honey grew nearly 6% over the past year, lack of awareness of its versatility and wellness benefits is preventing even more growth, according to Nate’s Honey’s top marketer. So it ...

Intuit’s four financial software brands — TurboTax, Credit Karma, QuickBooks and Mailchimp — are known to the small business community and consumers alike. But they are perceived singularly, as DIY ...

Behind the scenes at POSSIBLE 2026, Chief Marketer sat down with White Castle CMO Jamie Richardson to discuss the brand’s innovative marketing messages, loyalty programs, new company developments and ...