Activision recreates a Korean alley from Modern Warfare 4 in London, connecting outdoor advertising with a playable launch ...

Netflix is handing global content leadership to Peter Rice. Advertisers should monitor programming decisions without assuming ...

Meta is giving brand advertisers reservable attention and new measurement tests, but its premium placements have very ...

Google is showing web sources more prominently in AI Search, but publishers still need click and engagement data to judge the ...

LISA and HEYTEA launch a mango sticky rice drink with illustrated packaging and collectible merch, connecting Thai flavors ...

Havas grew net revenue in the third quarter, while its combined Asia Pacific and Africa segment contracted organically.

IKEA is using AI to extend and localize marketing while keeping brand strategy, creative judgment, and creator guardrails ...

A new agency-and-producer coalition wants a required independent share of major streamers’ original-content budgets. That ...

Reported leadership exits across UMG labels put campaign ownership and partner handovers under scrutiny, without establishing ...

CNN’s first international All Access rollout combines a direct subscription with existing pay-TV and subscription ...

The Rupert deal puts new creative leadership inside GreenRubino's PR and media operation, making integrated execution the ...

Starbucks UK transforms its coffee cup into a limited-edition autumn bag charm, available through an Instagram competition ...