Amazon and Shopify together now account for approximately 50% of U.S. e-commerce. Two models each reached maturity at roughly the same time. U.S. e-commerce has quietly organized itself around both, ...

Join Marketplace Pulse for a webinar exploring the counterforces emerging in 2026 that could reshape marketplace profitability.

All users who bid on, bought, listed or sold an item within the previous 12-month period. Users may register more than once, and as a result, may have more than one account. eBay defines this as: All ...

Firms acquiring successful brands on Amazon have attracted over $16 billion in capital raised. They are known as Amazon seller aggregators. The market had a breakout year in 2020 because of three ...

Amazon.com registered just 165,000 new sellers in 2025, the lowest annual total since Marketplace Pulse began collecting data in 2015 and down 44% from 2024. The decline signals Amazon’s ...

Amazon aggregators raised over $12 billion in 2021 - that’s at least a billion dollars for twelve months in a row. The amount raised includes both equity and debt financing. Forty-five Amazon ...

Amazon’s advertising business hit another milestone in Q2 2025, capturing 9.36% of the company’s total revenue – the highest share ever recorded. At $15.69 billion in quarterly revenue, advertising ...

Five years after COVID-19 shocked the world into digital shopping, U.S. e-commerce has finally crawled back to the summit it briefly scaled in the spring of 2020. According to the Census Bureau’s ...

One product has sold 1.2 million units on TikTok. More than any other since TikTok Shop launched in the US in September. GuruNanda Cocomint Pulling Oil is selling more than 100,000 units a week on ...

Walmart is Amazon’s only competitor. Everyone else is too small, too niche, or not a good substitute. A bigger Walmart means a better alternative to Amazon, which means a better e-commerce market.

Walmart’s marketplace now hosts 100,000 active sellers as new sellers joining the platform continue to accelerate. According to Marketplace Pulse research, Walmart’s marketplace has doubled in size in ...